When the first smartphones rolled onto the UK market in 2007, most people saw them as a handy communication resource. Fast forward to 2024, and a single device now hosts more than 70 % of the homeland’s entertainment consumption.
When the first smartphones rolled onto the UK market in 2007, most people saw them as a handy communication resource. Fast forward to 2024, and a single device now hosts more than 70 % of the homeland’s entertainment consumption.